![]() This is a way brands can develop loyalty. It was a way to make followers feel unique and to feel they have a relation with the brand they love. There’s too much to read, and our attention spans are getting smaller. They sent a virtual plaque engraved with the names of all people who sent them a message. 6 years after the birth of WeChat public platform, there are more than 20 million Official Accounts in the market. They used WeChat for their London runway show, and audio commentary was given by Chinese celebrities. Engaging directly with consumers helps to improve the brand’s image and its e-reputation.īurberry is known as one of the most appreciated brands in China, they have used WeChat for the London runway show, audio commentary was offered by Chinese celebrities. Access every WeChat marketing tool through the most efficient type of official account for B2B business on the app. This inspired online fans because the campaign was fun and free. The brand also sponsored a contest asking people to record a ‘Big Mac Rap’. They share fun and interactive content through the audio function. They have been highly active on the network. Once users follow your page, you can send them push notifications and give them. The international fast food company McDonald’s quickly understood the power of WeChat in their marketing strategy. WeChat Official Accounts are the Chinese equivalent of a brands Facebook page. There are two interacting menus for marketing purposes this helps one to better manage interaction with fans. Create Websites inside WeChatĪnother WeChat tool allows brands to create small websites to give followers a better brand experience. Give your new followers a gift that meets their specific likes and needs. Here’s are the top 5 WeChat channels for Wine lovers. Targeting specific communities also a good strategy. Businesses attract consumers with prizes, promotions or pictures and they will follow. Through WeChat, you can communicate and advertise directly on smartphones apps. Every day he publishes funny videos and stories The moment someone scans the QR Code, they become a member and follows all the shared content.īrands put QR Codes on their physical products and entice consumers to scan it with promotions, discounts, lucky draws, souvenirs or a WiFi pass.Ĭompanies also feature their QR Code on their Weibo page or wall posts to grab attention.įor example, you can check the WeChat of the artist, Patrick the Chinese. The companies looking to bring more followers and fans onto WeChat embed a QR Code linked to their account in as many places as they can. Official Account ID: WatsonsMalaysia 020 (Online to Offline) via QR Codes In China, the followers also have exclusive access to their services and receive discounts at the nearest Watson’s store by sending their location to the account. Chinese customers can purchase their products through the WeChat store. Watsons, the largest personal care store in China opened an official WeChat channel. Give e-coupons that they can exchange in stores.There are three ways to market to consumers on WeChat:
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